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What are you searching for?
Nick Vaus offers advice to brands that want to resonate with Millennials.
July 20, 2017
By: Marie Redding
Should brands rethink sustainability in beauty? “Millennials and younger consumers want visible and holistic sustainability: how employees are treated, what products are made from, what causes brands support and more,” reports Nick Vaus. Vaus offers this tip: If the right questions are asked, at the right time, then sustainability can be woven into a brand’s very purpose at the very outset of brand creation or rejuvenation. Read more in the Expert’s Opinion: Moving Ahead in Sustainability.
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